Markus Galla

Diplom-Betriebswirt (FH)

Orleansstrasse 65
81667 Munich

Fon +49(0)89.666 162 41
Fax +49(0)89.666 162 42



First Steps into the German Market

Marketing Partnership offers the correct steps to success in the German market.

The German market is more complex and different than many other european markets. This is often underestimated by foreign companies entering the market. Often the problem lies in the attempt to reproduce exactly the originally successful campaign in the German market. Advertising campaigns such as “Geiz-ist-Geil”, narrow margins and competitive markets reflect only one part of the market. In addition to price policies, other market indicators need to be addresses in order to be successful in the German market.

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